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Advisor Wars: Direct Indexing – A Powerful Tool, Not a Silver Bullet

August 12, 2026 by Bob Hanson
Podcasts

In this episode sponsored by Obsidian CIO, hosts Bob Hoopscher and Joe Halpern (Managing Partner and CIO of Obsidian CIO) are joined by Dave Nadig, President and Director of Research at ETF.com, to explore the realities of direct indexing, tax-loss harvesting, and portfolio customization. The conversation cuts through the hype surrounding direct indexing, explaining where it creates real value, where advisors should be cautious, and how to determine whether it’s the right solution for a client’s specific needs.

  • Understand What Direct Indexing Really Is — Learn how direct indexing builds on separately managed accounts (SMAs) to create personalized portfolios that closely track an index while allowing for customized adjustments.
  • Know When Direct Indexing Makes Sense — Discover why direct indexing is often most valuable for clients with concentrated stock positions, high-net-worth portfolios, and meaningful tax management opportunities.
  • Separate Tax Benefits from Marketing Claims — Explore why tax-loss harvesting can provide meaningful value without expecting unrealistic “free money forever” promises often associated with direct indexing.
  • Avoid Common Advisor Mistakes — Learn why advisors should focus on solving client problems rather than trying to fit every client into a direct indexing strategy, and why simplicity often produces better outcomes than overly customized portfolios.
  • Evaluate the Risks Alongside the Benefits — Understand the potential challenges, including tracking error, tax traps, operational complexity, and why direct indexing is a powerful tool—but not a universal solution.
  • Keep the Client’s Goals at the Center — Discover why successful implementation starts with identifying the client’s actual problem, using direct indexing only when it genuinely improves their investment experience.

Listen to the full Advisor Wars podcast on Spotify

IMPORTANT DISCLOSURE: Obsidian CIO LLC sponsors the podcast to further education and critical thinking about the factors that affect markets and investing. The podcast does not provide investment advice. Investment advice is offered only to clients of Obsidian CIO who have entered into an advisory agreement and with whom Obsidian CIO has identified individual objectives, risk tolerance, and other investment needs.

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